Led the research and design strategy for a new circular-economy venture in the commercial furniture space. Conducted industry, user, and workflow research to define the opportunity and design a first-of-its-kind MVP for the reuse market. Prototyped and tested the pilot with upholsterers, dealers, and facility managers to validate desirability and operational feasibility. Created the initial brand identity, website, and pricing model. Currently shaping our go-to-market strategy and early customer acquisition.